Ideation And Internal Testing
The Head of Product and I brainstormed ideas that we felt addressed the problems our users were facing. The key ideas were:
- Allowing users to mark their video as 'Finished' if they had no need to publish it.
- Increasing the visibility of sharing options
- Introducing a privacy option
- Allowing analytics to be available as soon as the user finishes their video
After fleshing out the basic structure with a sitemap, I created some low fidelity sketches to explore different layouts. When I felt I was ready to flesh the layouts further, I dove into high fidelity designs in Sketch.
V1 High Fidelity Screens
The first design solved several problems but after getting feedback from stakeholders, it was clear that some of the terminology and functionality was confusing. I used this feedback to iterate on a second design.
V2 High Fidelity Screens
The second design stripped back some of the complexity and re ordered the user flow slightly. I received further feedback from stakeholders to inform the next design.
V3 High Fidelity Screens
The third iteration tested the best in terms of clarity and additional feedback was minimal. This version also included all secondary screens that had not been designed up until this point.
Video Details Old & New